WAYS TO BE YOURSELF WITH US: il web magazine di Rinascimento
Woman in a flowing dark purple coat walking on a stone plaza with large columns and buildings in the background.

Behind the Seams: The new FW 26-27 collection

A cinematic journey through Florence and the art of tailoring

28/08/2026

At the beginning, there is an idea, a story. There are details. A face, a street, a light that lasts only a few seconds.


It is with this evocative premise that the curtain rises on "Behind the Weave", the highly anticipated new Autumn/Winter 2026-27 campaign by Rinascimento. A season that marks a turning point, an invitation to discover the most authentic soul of our brand through an exquisitely cinematic narrative.
This year, we are not just presenting garments to you, but taking you by the hand into the heart of our creative process. Every dress tells a story, and we have decided to reveal ours by celebrating the journey that transforms a simple intuition into a unique garment.

 

Two souls, one stage: Florence and the workshop

The campaign unfolds across two seemingly distant yet intimately connected worlds: the timeless magnificence of Florence and the vital bustle of one of our production workshops. We follow in the footsteps of two extraordinary women: Chiara, a passionate director, and Giulia, her muse.
The visual narrative comes to life on a morning along the Florentine Lungarno. Here, our protagonist sits in a café overlooking Ponte Vecchio, intent on revising the screenplay of the film she is about to direct.
But inspiration is only the beginning. Rinascimento opens the doors to its "behind-the-scenes", paying homage to artisanal craftsmanship. The hum of sewing machines becomes the soundtrack of Made in Italy, amidst expanses of fabrics and the dedication of the seamstresses. The tailoring workshop is transformed into a photoshoot set where the garments come to life. Candid shots reveal the fitting process, where expert hands carefully shape bold black ensembles—consisting of asymmetrical cropped tops and pencil skirts with a slit—directly onto the model's body to ensure an impeccable fit.

The FW 26-27 wardrobe: everyday protagonists

The new Autumn/Winter collection reflects the versatility and elegance of the contemporary woman: proud, confident, and multifaceted.
Statement outerwear floats sinuously through Florentine colonnades, offering an allure of yesteryear.
For daytime and the office, impeccable tailoring is translated into ensembles that exude strength and femininity. From classic, reassuring suits in soft bouclé embellished with jewel buttons—perfect for moving gracefully among the workshop's worktables—to vibrant, contemporary options, like the double-breasted mauve pantsuit. Alongside them are structured pencil dresses with asymmetrical necklines and belted waists, highlighting a proud and bold silhouette. There is no shortage of bold accents, such as the black & white patterned dress with romantic voile sleeves.

 

Young woman in a black top and patterned skirt poses with a handbag in a historic city square framed by tall columns and buildings.

Style in motion: from the streets of Florence to the tailoring set

The visual narrative evolves, transforming every moment into a collectible frame.
The streets of Florence are no longer just a backdrop, but an authentic open-air set: beneath the historic porticos, the Rinascimento woman steps forward with a proud and confident stride, wrapped in outerwear with sculptural silhouettes that speak of uncompromising elegance. On the Lungarno, natural light caresses contrasting textures—unexpected glimmers and enveloping softness—revealing the bold soul of a true contemporary diva, master of her own time and charm.
The thrilling anticipation for the premiere becomes palpable in front of the famous doors of the Cinema Teatro Odeon, where city elegance translates into a magnetic allure, perfect for the woman who knows she is always at the center of the stage. At the same time, the workshop walls continue to whisper style secrets: the architectural sensuality of the cuts and the rigorous geometries of the suits come to life among the worktables, in a continuous dialogue between technical precision and self-expression.
And there, amidst the majestic shelves of the fabric warehouse, where miles of cloth wait to write new stories, imagination takes flight. It is a hymn to pure creativity, where dreamy poses, ethereal lightness, and fluid draping celebrate the enchantment of inspiration taking shape.

 

A wide shot showing a woman walking past the historic entrance of the Giunti Odeon cinema and library in Florence, Italy, which features arched doorways and large poster displays. The woman is wearing a grey tweed skirt suit and black knee-high boots and looks towards the viewer. Potted shrubs are placed in front of the building.
Woman in a yellow sweater, black gloves, and sequined skirt leans on a stone bridge railing, holding a small handbag, smiling outdoors. A young woman with wavy blonde hair walks down a sunlit paved street in an Italian city, possibly Florence, with a historic carousel and a building labeled "STOP" sign in the background. She wears a button-down checkered jacket, a long dark denim skirt with a central slit, and brown leather boots. She carries a large brown leather tote bag and is looking to her left.
A woman wearing large, dark aviator sunglasses reclines on a wooden work surface in a textile factory. She is dressed in a long, flowing deep rose-pink gown with a sheer panel at the neck and a thigh-high slit, paired with dark brown leather knee-high boots. Racks filled with various colored fabric rolls are visible behind her.
Two women stand together in a clothing workshop with sewing machines. The woman on the left has dark hair and wears a mauve double-breasted pantsuit over a sheer lace top, looking at the camera. The blonde woman on the right wears a strapless, dark plum-colored pencil dress with an asymmetrical neckline and a matching belt, looking to her right. A young woman with wavy blonde hair stands on a large wooden cutting table in a clothing factory, looking off-camera. She wears a maroon cocktail dress with a tiered skirt and bodice detailing, cinched with a dark belt, over which she wears an open, brown patterned bomber jacket. In the foreground, an employee in a white coat uses scissors to cut a roll of dark red fabric. Machinery and sewing stations are visible in the background under fluorescent lights.

The grand finale: lights, camera, action

Any self-respecting film has its climax, and our narrative culminates under the warm lights of a magnificent, empty historic cinema. Here, the evening dresses itself in mystery, absolute femininity, and seduction.
Softly draped dresses take center stage. Under the powerful light of a movie spotlight, amidst sumptuous gilded columns with classic details, let yourself be enchanted by the fluidity of a long dress: the perfect gown to climb the stairs of the stage of your life.
For those who love elegance with timeless appeal, the Rinascimento eveningwear collection offers sophisticated strapless black jumpsuits with satin details, alongside total-black ensembles made intriguing by lace inserts and bold visible lingerie.

 

A brunette model sits in an orange velvet seat inside a classic movie theater, resting her chin thoughtfully on her hand while looking at the camera. She is wearing a black long-sleeved top with sheer mesh panels and a subtle shimmer, paired with wide-leg plaid trousers.
Two models walk side-by-side on a paved city street in front of classic wooden doors, smiling as if in conversation. The brunette model on the left wears a brown faux-fur vest over a sequined top and textured wide-leg trousers. The blonde model on the right wears a sleeveless, light-colored floral jumpsuit cinched with a thin brown belt. A blonde model walks down the aisle of a cinema lined with orange velvet seats. She is wearing an elegant strapless dark burgundy gown featuring a draped, architectural bodice and a softly layered skirt.
A blonde model stands on the carpeted steps of a classic movie theater aisle, surrounded by rows of vintage orange velvet seats. She wears a dark brown sleeveless tailored vest cinched with a thin belt, matching wide-leg trousers, and long black leather gloves.
A blonde model walks up a grand, blue-carpeted marble staircase, looking back over her shoulder at the camera. She is wearing a long, form-fitting dark brown dress with an open back detail secured by a clasp, paired with pointed-toe heels. A blonde model walks up a grand, blue-carpeted marble staircase, looking back over her shoulder at the camera. She is wearing a long, form-fitting dark brown dress with an open back detail secured by a clasp, paired with pointed-toe heels.
Two models walk side-by-side through an elegant, classic interior with decorative pillars and warm lighting. The blonde model on the left wears a strapless black jumpsuit with satin accents at the bust and holds a clutch. The brunette model on the right wears a black suit with lace sleeves, a black bralette, lace-waist trousers, and long black leather gloves.

Your movie begins now

Behind the Weave is not just a fashion campaign, but a celebration of our brand's essence and the woman who chooses our garments, turning them into true everyday works of art. Chiara proudly watches her film projected in the theater, a metaphor for the Rinascimento woman who tackles life as a true protagonist.
We invite you to preview the Autumn/Winter 26-27 Collection. Let yourself be inspired by the magic of creation and get ready to write your own daily screenplay with elegance, uniqueness, and style.

 

The back of a person with dark hair sitting in a cinema, facing a blurred movie screen. The warm-lit, classic architecture of the theater surrounds them in soft focus.

 

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