The first part of the AW 2022 Campaign revolves around the concept of the dress as a work of art, which is brought to life by the artist's creative flair.
There is a very close link between painting and fashion.
In both creative processes, the concept is first sketched out on paper, then revised, analysed, corrected, re-proportioned: a way of turning concepts into reality, of making the abstract real.
Then comes the workmanlike construction, the study of colours, the painstaking attention to detail, the beauty of the materials and the perfect shape.
Fashion collections, just like paintings, are conveyed through images and the feelings they arouse.
The first part of the AW 22 Campaign introduces the heart of the Collection, featuring elegant dresses and suits designed for the most important occasions.
The theme features a soft light, which, combined with the lagoon green background, a predominant colour at the start of the season, gives the entire shoot an allure of round sophistication.
The elegant palette enhances femininity: an open path for shades of pink, the purest white, sodalite blue, a nuance offered as an alternative to classic navy, and finally, lagoon green, the true star of the Collection.
Flowing fabrics, such as satin and its structured version, couture details, such as the classic handmade Rinascimento rose, taffeta and sequins to make special occasions even more precious.